VP, Growth Marketing

About Us:

Step into Next Health, where innovation meets longevity. Established over nine years ago, we have grown into a leading force in functional medicine and wellness across the United States, driven by an unwavering mission to advance health optimization and longevity. We are not just leaders in health optimization—we are pioneers.

At Next Health, our mission is more than a statement; it is a commitment to transforming lives. Through groundbreaking functional medicine practices, we empower individuals to unlock their fullest potential, enhancing vitality, performance, and long-term well-being. With a relentless focus on leveraging the latest advancements in health science and technology, we guide our clients in taking their health to the next level.

Your Impact:

As Vice President of Growth Marketing at Next Health, you will be responsible for architecting and scaling the full growth engine of the organization—driving predictable, measurable, and efficient demand generation across all markets, locations, and membership tiers.

You will own the systems, strategy, and execution that translate marketing investment into revenue performance, including acquisition, conversion, retention, and lifetime value. This role is central to enabling Next Health’s expansion from a leading health optimization brand into a nationally scaled, data-driven healthcare platform.

What to Expect:

In this role, you can expect to:

• Own all marketing data, reporting, and performance intelligence as the single source of truth.
• Build and maintain executive dashboards across funnel, channel, creative, and location performance.
• Define KPI frameworks (CAC, LTV, ROAS, MER, payback period, contribution margin, conversion rates, attribution).
• Ensure data integrity across web, CRM, app, paid media, and analytics systems.
• Partner with Finance and Operations to align marketing and business performance reporting, proactively surfacing insights and performance risks or opportunities in real time.
• Own strategy, budget allocation, and performance across all paid channels (Meta, Google, TikTok, programmatic, CTV, influencer).
• Set CAC and ROAS targets aligned with unit economics.
• Continuously optimize budget allocation based on performance data.
• Own attribution modeling and measurement infrastructure.
• Own full funnel performance from prospect to member to advocate.
• Optimize conversion at every stage of the customer journey.
• Improve landing pages, lead capture flows, and consult booking systems.
• Build scalable lead nurture programs across email, SMS, and lifecycle channels.
• Run continuous A/B and multivariate testing across web, app, and funnels, optimizing creative, copy, offers, and user experience for conversion.
• Scale learnings across channels and touchpoints.
• Own the marketing technology ecosystem (CRM, CMS, analytics, app, dashboards, booking systems).
• Define the martech roadmap and integration priorities.
• Ensure all systems support both conversion and clean data capture.
• Own member lifecycle from acquisition through retention, reactivation, and advocacy.
• This role is sourced from Next Health's public careers feed. The Apply button opens their site in a new tab.