GTM Enablement Lead, SMB

We’re looking for a GTM Enablement Lead for SMB to serve as the bridge between Reddit’s global GTM priorities and the unique needs of our SMB sales organization.

This is a field execution role. You will help translate priority business initiatives, product launches, sales plays, tools, workflows, and commercial programs into simple, repeatable enablement that drives seller behavior change and business impact. You will partner closely with SMB sales leadership and managers to ensure sellers understand what matters, know what great looks like, and can apply priority motions in customer conversations, pipeline creation, account planning, and deal execution. The ideal candidate understands scaled sales environments, knows how to simplify complexity, and can build enablement programs that help sellers move from awareness to fluency to consistent execution.

The GTM Enablement Lead, SMB will play a critical role in helping our Small and Medium Business sales teams activate Reddit’s priority GTM motions with clarity, confidence, and measurable impact in partnership with our Vendors. This role sits at the intersection of Sales, Product Marketing, Revenue Operations, Sales Strategy, Marketing Science, and GTM Enablement, ensuring that SMB sellers have the plays, content, tools, training, and reinforcement needed to execute consistently in the field.

Please note that this role is required to be in office 1-2x / month 

In addition: This role may be based out of Los Angeles; however, the candidate must be able to collaborate weekly with our SMB teams in Salt Lake City, Utah and Lisbon, Portugal, including working hours that accommodate the Lisbon time zone. Annual travel to both offices is required.

Responsibilities:

• Translate GTM Priorities for SMB Execution: Partner with GTM Enablement, SMB Sales Leadership, Product Marketing, Revenue Operations, Sales Strategy, Marketing Science, and other cross-functional teams to translate Reddit’s priority GTM motions into SMB-ready execution plans. You will help define what SMB sellers need to know, say, do, use, and inspect in order to land key commercial priorities consistently across regions and teams.
• Represent the SMB Seller and Manager: Act as the voice of SMB sellers and managers in global enablement planning. Ensure GTM programs, messaging, workflows, content, and tools are adapted to the realities of scaled sales teams, including high activity volumes, shorter sales cycles, manager-led reinforcement, and repeatable customer motions. Partner with SMB leaders and frontline managers to ensure enablement is practical, field-ready, and aligned to how SMB teams actually sell.
• Build Scalable SMB Sales Plays and Enablement Programs: Develop and adapt simple, repeatable enablement programs that help SMB sellers execute priority motions at scale. This may include product launches, sales plays, measurement readiness, AI-assisted selling, creative best practices, tooling rollouts, workflow changes, and commercial growth programs. Deliverables may include seller talk tracks, discovery guides, objection handling resources, manager coaching guides, team meeting materials, Highspot pages, practice exercises, launch packages, and reinforcement plans.
• Drive Seller Productivity and Field Readiness: Equip SMB sellers with the resources, workflows, and practice needed to manage high activity volumes, prioritize accounts, improve customer conversations, and move opportunities forward efficiently. Support onboarding and ongoing development programs that help new sellers ramp quickly and existing sellers continuously improve performance against Reddit’s evolving GTM priorities.
• Measure Adoption, Readiness, and Impact: Use data and field feedback to assess whether enablement programs are driving behavior change and business outcomes. Track leading and lagging indicators such as ramp time, pipeline generation, outreach-to-meeting conversion, meeting-to-opportunity conversion, deal velocity, tool adoption, content usage, manager reinforcement, and seller proficiency. Use these insights to iterate programs and improve SMB execution over time.
• Connect the Revenue Ecosystem: Serve as a connector across Sales, Product Marketing, Marketing Science, Revenue Operations, Sales Strategy, Product, and GTM Enablement to ensure SMB teams receive coordinated, actionable, and timely support. Help reduce noise for the field by creating clarity, focus, and repeatability across GTM launches and programs.

Qualifications:

• 8–10+ years of experience in GTM Enablement, Sales Enablement, S