Senior Ads Measurement Lead

This role is based out of  one of our hub offices: New York, San Francisco, Chicago or Los Angeles.

Reddit is looking for a Measurement Lead to help our advertisers succeed with our priority lower funnel products. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform. 

Responsibilities:

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit’s sales, product, and product marketing teams
• Leverage measurement results to drive business growth for our clients across priority lower funnel ads products - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.  
• Co-develop Reddit best practices with Product, PMM, GTM and sales teams. Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling 
• Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
• Use measurement adoption to support and scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Qualifications: 

• 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
• Knowledge of North America Measurement solutions and norms. 
• A knowledge of experimentation and familiarity with the underlying statistical methods 
• A strong background in the execution, analysis, and presentation of quantitative advertising research. 
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
• Experience working with product management, go to market, and product marketing teams to bring new services and capabilities to life at a technology company
• Experience working at scale, managing multiple projects and clients simultaneously
• Preferred experience working with mid-market clients and sales teams
• Preferred experience working with online or direct-response oriented advertisers
• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
• Exceptional written and oral communication skills – you’re articulate and engaging

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave