Staff Product Manager, Growth

The Opportunity

We’re looking for a Staff Product Manager, Growth to own Flexport’s website, self-serve experience, and the critical intersection between marketing and product that turns visitor traffic into a qualified pipeline. You’ll be the connective tissue between Marketing, Product, Engineering, and Sales, ensuring that every touchpoint from first page view to sales handoff is optimized for conversion and user quality.

This is a high-leverage, metrics-driven role. You’ll set the strategy for how prospects discover Flexport, experience our products and technology for the first time, and convert into high-value leads that Sales can close. You’ll own the growth marketing roadmap, run rigorous experimentation, and partner deeply with Marketing on acquisition and with Product and Engineering on the self-serve experience.

The ideal candidate has a founder’s mentality, you’ve built and shipped growth products end to end, you think in funnels and feedback loops, and you’re as comfortable writing a PRD as you are digging into a conversion cohort analysis. Background in performance and digital marketing is strongly preferred. Experience in logistics, supply chain, or enterprise SaaS is a plus.

What You'll Do

Website as a Growth Product

• Own Flexport.com as Flexport’s highest-leverage growth channel to define the product vision, roadmap, and KPIs for the marketing website.
• Drive SEO and AEO strategy, information architecture, and content performance to increase organic traffic and domain authority.
• Lead conversion rate optimization across landing pages, product pages, and CTAs through structured experimentation (A/B tests, multivariate tests, holdout groups).
• Partner with Design, Product, and Engineering to ship high-impact web experiences that reduce friction and move visitors toward signup and qualification.

Self-Serve Flow & Product-Led Growth

• Own the end-to-end self-serve funnel from first visit through signup, onboarding, activation, and handoff to Sales.
• Define and instrument key growth metrics (visitor-to-signup, signup-to-activation, activation-to-MQL, MQL-to-SQL) and build dashboards that make funnel health visible across the organization.
• Identify and activate product-led growth levers: trial flows, in-platform conversion moments, guided onboarding, and expansion signals.
• Develop experimentation frameworks to test and scale PLG motions, balancing self-serve efficiency with enterprise sales readiness.

Marketing and Product Bridge

• Serve as the primary product partner between the Marketing team translating campaign objectives into product requirements and vice versa.
• Collaborate with Marketing and Sales Ops on lead scoring models, nurture logic, and segmentation strategies to ensure product signals feed into accurate lead qualification.
• Align product releases and platform capabilities with go-to-market motions so that new features translate into pipeline.
• Work with Sales to define what constitutes a high-quality lead and build product experiences that deliver them consistently.

AI & Growth Innovation

• Leverage AI tools and workflows to accelerate experimentation, personalization, audience targeting, and performance analysis.
• Use AI to rapidly prototype and launch landing pages, microsites, interactive tools, and campaign automations without waiting on engineering resources.
• Stay on the cutting edge of how AI is reshaping B2B growth and bring that thinking into the product roadmap.

Analytics & Experimentation

• Build and maintain growth dashboards that track traffic, funnel conversion, channel attribution, campaign ROI, and lead quality.
• Own the marketing experimentation program and define hypothesis backlogs, prioritize tests by expected impact, run experiments with statistical rigor, and scale winners.
• Use data to inform investment decisions and communicate growth product impact to executive leadership.
• Partner with Data Engineering to ensure event instrumentation, attribution models, and reporting infrastructure meet the team’s needs.

What We're Looking For

• Product management experience, with significant depth in growth, conversion, or product-led growth at a high-growth B2B technology company.
• Strong preference for former tech founders or early-stage operators who have owned the full end-to-end go-to-market for a B2B product from building the website to closing the first customers.
• Proven track record of driving measurable improvements in web traffic, signup conversion, activation rates, or pipeline generation. You think in funnels, cohorts, and experiments, not just features.
• Deep understanding of enterprise B2B buying m