Growth Marketing Manager

About the Role

Charlie Health is seeking a Growth Marketing Manager to own and scale our paid marketing ecosystem across both B2C and B2B audiences. Reporting to the Director of Growth, this individual will lead strategy, execution, and optimization across all paid channels—including SEM, Meta, and emerging platforms—to drive awareness, patient acquisition, and talent growth.

This is a high-impact role at the center of how Charlie Health reaches the people who need us most: prospective clients and their families, referral partners, and clinicians. The ideal candidate combines analytical depth with creative instincts, thrives in a fast-paced environment, and has a track record of driving measurable growth in performance marketing.

Responsibilities

• Own and scale all paid channels including Google, Meta, and other digital platforms; oversee campaign strategy, execution, optimization, and budget management.
• Develop full-funnel paid strategies for both B2C (patient acquisition) and B2B (referral partner and talent acquisition) initiatives.
• Lead creative and messaging strategy for paid campaigns in partnership with Content, Design, and Product Marketing—ensuring assets are optimized for performance and aligned with brand and clinical standards.
• Design and execute testing roadmaps including ad creative, audience segmentation, landing page variations, and bidding strategies.
• Monitor and analyze campaign performance across platforms, maintaining dashboards and producing actionable insights that inform ongoing optimization and broader growth strategy.
• Collaborate cross-functionally with Growth Strategy, Admissions, Outreach, and Talent teams to align paid performance with business goals and downstream metrics.
• Identify and pilot new paid opportunities and channels to diversify acquisition efforts and expand reach.
• Own vendor and agency relationships, staying current with best practices, algorithm updates, and competitive trends in digital marketing. 

Requirements

• Bachelor’s degree in Marketing, Business, or a related quantitative field.
• At least 3-5+ years of hands-on experience managing paid search and paid social campaigns at scale (agency or in-house)
• Proven track record of optimizing campaigns for performance (CPA, CPL, ROI) across multiple platforms including Google Ads and Meta Ads Manager.
• Strong analytical skills; proficiency in Excel/Sheets, Google Analytics (GA4), and other reporting tools or data visualization platforms.
• Experience managing budgets, pacing, and performance reporting across large and complex campaigns.
• Comfort working across B2C and B2B funnels, with familiarity in lead generation and recruitment marketing a plus.
• Excellent project management, communication, and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, high-growth startup environment and manage multiple priorities simultaneously.
• Based in or within 75 minutes of New York City, with ability to work a hybrid schedule (4 days/week in office).

Benefits

Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here.

The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment. In addition to base compensation, this role also offers a performance bonus. The expected total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits.