Director, Organic Growth & Discoverability

Growth Marketing at Brex

Growth Marketing is Brex’s pipeline engine. We own paid acquisition, organic and SEO, lifecycle marketing, events and field marketing, partner marketing, and marketing operations. We carry a number: SQL ARR, bookings, and self-serve activations. Every function on the team is accountable to it. 

We run lean. We pair small teams with AI and automation instead of scaling headcount. Our marketing ops team uses Claude, Clay, and custom integrations to do work that used to require twice as many people. Our paid team manages eight figures of annual spend with four people. 

We work closely with sales, SDR leadership, engineering, and design. We own top-of-funnel through meeting creation. We push back when the data says something different than the room expects. And we’re building with startup speed and a much larger balance sheet behind us.   

What you’ll do

Brex’s buyers find and evaluate us across a growing set of surfaces: Google, AI answer engines, Reddit, G2, YouTube. No single person owns visibility across all of them today. You will.

As Director of Organic Growth & Discoverability, you’ll own everything between paid acquisition and brand that drives a buyer from first discovery to qualified lead. You set the strategy, build the team, decide how we work with agencies, and carry the number. You report to the Head of Growth Marketing.

This is what we expect in the first 12–18 months:

• Grow qualified organic traffic and improve conversion from organic visitors to activated users and pipeline.
• Move Brex’s share of voice in AI-generated answers for corporate cards, expense management, and business banking. Stand up the tracking to know if you’re winning.
• Recover and surpass keyword positions lost to competitors in recent algorithm shifts.
• Stand up a content production engine that ships work that ranks, without every piece needing a senior review.
• Cut the vendor stack down. Make what’s left accountable and tell us what should move in-house.
• Hire and develop the team. You'll inherit some of it, grow it from there, and set the editorial, technical, and AI-native bar for the work.

Where you’ll work

This role will be based in our San Francisco office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of two coordinated days in the office per week, Wednesday and Thursday. Starting February 2, 2026, we will require three days per week in office - Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities

• Set the organic growth strategy and own the roadmap, OKRs, and budget. You’re accountable for how Brex shows up organically.
• Build Brex’s AEO/GEO playbook. Own how Brex shows up in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews: citation strategy, content structured for model retrieval, and the tracking to tell us what’s moving.
• Co-own the technical SEO roadmap with web engineering: site architecture, Core Web Vitals, schema, crawl, page performance. Translate SEO needs into specs engineers can ship.
• Run content strategy and production for organic. Set the editorial bar, own the calendar, and build a production process that doesn’t bottleneck on you.
• Unify our presence across Reddit, G2, YouTube, and other community and review surfaces into one discoverability strategy instead of a collection of side projects.
• Get sales and partnerships up to speed on how organic and AI search are changing, and what that means when they’re in a competitive deal.
• Be a culture carrier for the Growth Marketing team. Model the AI-native, high-ownership way of working we're building toward.

Requirements

• Experience: 8+ years in SEO, organic growth, or digital marketing, with at least 3 years leading a team and owning strategy and budget at a B2B SaaS, fintech, or technology company.
• Pipeline orientation: You connect organic channels to pipeline, revenue, and business outcomes, not just traffic and rankings. You think in SQLs, activation rates, and CAC efficiency.
• Technical SEO depth: You can read crawl logs, diagnose Core Web Vitals issues, direct schema implementations, and partner credibly with engineers on site architecture decisions.
• AI visibility fluency: You’ve actively experimented with citation strategies, struc